Oh, these innovations and technologies:) For an ordinary Internet user, they just do wonders. Graphics, media, variety of styles of presenting information-deliver a lot of pleasure from the use of the Internet. But for SEO appear difficulties. The specificity of optimization changes its approach, and the level of knowledge and experience of experts today should be on an orderly higher. Why? The internet, first of all, is created for the person. Search engines are machines and they are not able to understand everything as people. For example, to analyze plain text, you need simple mechanisms. And what to talk about video (recognition of faces, voices, moods, behaviors), music (lyrics, artist), graphics (facial features, mood, age, style)? People are paying attention to it. And it affects the ranking, ratings, popularity of internet resources.
To date, almost 80% of search engine optimization is done over the text and code pages. and search engines are all OK to perceive. But, for search engines, indexing and recognition of sites containing frames, Java-scripts, flash-animation and other modern technologies is difficult.
With confidence. We can say that the pace of development and complexity of technologies ahead of the development of search engines.
So an that search engines are able to recognize and index only 20%-30% of the total amount of Internet information. And in this small range specialists have to work. Want more? will have to go beyond technical SEO questions and study marketing issues, psychology of supply and demand, market analytics and competition, media analytics, etc.
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