While making the SEO Competitive Intelligence report, use an excel sheet to check the researched metrics along with your own website. the following Metrics of the competing web site can be analyzed:
1. Page Title and Meta Tags:
These are thought-about the core metrics whereas optimizing a website. The Page Title, Keywords & description Meta Tag will either be obtained from Toolbar options: view -> Page source or from the many free Meta Tag analyzer tools on the net.
2. Internal Linking:
This helps in analyzing how a web site is linked to its inner web content. A well linked web site helps in correct distribution of the Page Rank to inner pages along side easy navigation for the user.
3. URL Structure:
The URL structure of the inner pages of top ranking websites are often analyzed to obtain the most fashionable and search engine friendly thanks to structure the URL.
4. number of sites indexed:
This can be calculated by getting into ‘Site:www.domainname.com’ within the text field of the Search Engine. a daily updated website is indexed at regular intervals. the main aim of calculating range of indexed pages is to analyze the dimensions of an internet site.
5. number of Outbound Links
Keep track of the quantity of outbound links from the competitor’s web site. Regular analysis offers an inspiration of the frequency with which the competing web site links out to different websites.
6. range of Inbound Links:
Link popularity of an internet site is calculated using the backlinks checker tool or Google Webmasters Tool. this provides an estimate of how standard the web site is and how several unique websites are linking back to it. additional the amount of unique inbound links a lot of is that the PR of the website.
Traffic of the competing web site may be calculated by using sites like Alexa and Compete. Quantcast can be used to ascertain the demographics of the web site.
This answers questions like,
1. How usually will the competitor add fresh content to their site?
2. variety of subscribers,
3. Average variety of comments on each post to measure active participation from the readers.
9. Social Media:
Social Media selling helps build brands on-line by reaching out to the customers. Check which social networking and bookmarking sites is that the competing website registered on. Do they use social media for client support or to provide out latest product information to the customers?
10. Search Engine Marketing:
Is the competition using Google AdWords? What keywords are being targeted? How is that the quality of the ads served across the search engines? which websites are being targeted for contextual placement?
The answer to all or any these questions gives info on the standard and effectiveness of a website. Comparing one or additional competing websites based on the higher than metrics helps in discovering new opportunities and taking acceptable actionable insights.
While creating the SEO Competitive Intelligence report, use an excel sheet to the researched metrics together with your own website. the following for more information please visit our website